Peter Rogers, a long-time executive in the music and entertainment industry, has been named vice president of sales for Sonoma Raceway.
In his new role, Rogers will oversee all aspects of sponsorships and sales for the 1,600-acre Northern California facility, including title sponsorships, premium sales, corporate events and official speedway partnerships.
The Sonoma Raceway chapter of Speedway Children’s Charities raised more than $75,000 through a trio of creative fundraising activities leading up to the Toyota/Save Mart 350 NASCAR Cup Series race, June 6.
Kyle Larson held off two of the sport’s top road course racers – Chase Elliott and Martin Truex Jr. – to win the Toyota/Save Mart 350 in a thrilling overtime finish Sunday at Sonoma Raceway.
Sonoma Raceway announced today that The Save Mart Companies has signed a multi-year agreement to continue as co-title sponsor of the annual NASCAR Cup Series race at Sonoma Raceway, extending the raceway’s most enduring partnership.
NASCAR Cup Series rookie Chase Briscoe raced to the victory in the General Tire 200 ARCA Menards West Series race Saturday at Sonoma Raceway.